El Campaign
project: marketing campaign
client: El Taco Truck, 2024
team: Chris Beiertz, Emelie Lagne, Emi Celis, Eva Štrocholcová, Felizia Gustavsson, Lilit Dzhulakian
role: creative
/
copywriter
Our brains love associations. So how do you make sure El Taco Truck products are in your customers mind?
First, you touch on the familiar, a memory, a scent. Nostalgia? A dish? There are the traditional Swedish dishes that represent familiarity, most Swedes grew up with...
Second, you associate El Taco Truck's products with dishes that touch home with your customer.
In a witty, playful and disruptive way, our concept centers around cognitive association and El Taco Truck's products versatility to both create brand awareness and market specific products.
Every ad is an association to experiment, to take something familiar and brand it with El Taco Truck. The concept is versatile, easily adjustable across multiple formats, and easily expandable into multiple regions, turning kitchens all over Scandinavia pink.