Hilma Studio
project: branding, visual identity
client: Hilma Studio / school project, 2025
team:
Æsa Saga Ardal,
Edit Fándly,
Eva Štrocholcová,
Maria Andrea Garcia
role: creative / art director
Hilma is a creative studio that blends artistic depth with strategic thinking.
The logotype embodies this philosophy. It’s a visual expression of Hilma’s core values: the artistic touch, the strategic mind, and the space in between, where co-creation happens. The point of overlap symbolizes the collaboration between Hilma, its clients, and the artists they invite into the process. It represents the shared moment of creativity where ideas take shape.
The logo is based on a drawing by artist Æsa Saga Ardal. Zoomed-in sections of the logo appear throughout Hilma’s visual language, paired with a curated colour palette and photography by Maria Andrea Garcia. These components are used across studio’s presentations and communication materials to elevate text and storytelling. The artistic visuals are balanced with a clean, minimal typeface.