Make IT Easy
project: content strategy
client: Nion IT, 2025
team: Eva Štrocholcová, Gracia Farhana, Iqra Aslam, Mimi Tordby, Sara Lysén
role: strategist
/
analyst
This strategy positions Nion as the partner who makes complex IT feel effortless. Rooted in the insight that ease beats expertise, it flips the traditional IT narrative—from technical know-how to clarity, ease, and real-world impact. The deliverables include strategic shift, tone of voice guidelines and content guidelines, designed to make Nion’s communication as seamless as the service they deliver.